CRM adoption provides companies the ability to integrate all service processes in one enterprise-wide business platform.
In any business environment, clients expect a faster resolution for issues that arise with the products and services you sell.

From generating an errant invoice to shorting an order for materials, details matter. And simple errors can have a devastating effect on a customer’s brand, reputation, and profitability.

So, let’s say you sell an operational software of some kind, and your software is not plug and play, as it requires a significant level of customization to meet your customer’s needs. Here are a few of the possible challenges your service agents might face in providing a faster resolution during support calls:

Limited access to customer information with individual customization features